This is definitely no secret: In order for a business to succeed, it must have its own identity. A business must have a defining product that they can call their own, and their reputation will build around that. It’s something that businesses should know, but others do not consider it as a factor. In our business, it’s the barbecue sauce, and I take pride in adding that up to our ihaw-ihaw.
Ever wonder why Jollibee is more famous than McDonalds in the Philippines? Kids love their burgers and fried chicken. Jollibee’s burgers have a different taste to it when you take a bite, and their chicken definitely has crunchier skin. It’s their signature creation, the same as KFC’s 11 herbs and spices.