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Barbecue Business Idea – Thinking Of A Business Name

Another thing that’s often taken for granted by Filipino Micro Entrepreneurs is that no matter how small your business is, it should have a business name. It serves 2 main things:

  1. Having A Name Means You Mean Business – People get the impression that if you do not have a name, means you are not totally serious about your business. They might like your products, but could just forget about you tomorrow. You do not have a presence, and thus your total impact is lost.
  2. Exposure – This is a no brainer. If you are serious in your business, wouldn’t you like people to say your business name? Think about it, people would ask “where did you buy that?” and another will just respond “dun kay ate / kuya… yung ano…” Sounds pretty? You get the point.

It is of course better if someone would know your name right away along with the products you sold. Branding is important, and having a particular name would make your business stand out and be spoken about. It should always be a part of your business idea, and best addressed as soon as possible.

The Name Is A Part of Our Business Idea

In our case, we have planned all along that we need a name for our bbq business. I would like the business to be known one day and have customers speaking about it. I also want the business to be acknowledged legally one day, register it to the government and operate legally. This would also serve as a defense against those who would possibly want to rid of us. If you are a legal business, you could be almost untouchable versus other micro competitors. Regardless of how connections do they have, you could present that you are legal in every way possible, unlike them that just spurted out of the blue.

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BBQ Business

BBQ Business Growth: A New Grill

What my in-laws did, leaving us after all the plans we’ve made, left us in shambles. But, we have to move on, press forward and still find a way to work things out. We cannot stop our BBQ business now, as soon as we just re-opened.

I previously talked about providing a separate capital for my in-laws, a separate business that would help all of us in the long run. Since they left, this saved up money will have no other place to go. A blessing in disguise, we have been discussing for days that we should have a new grill for the business. I wanted to have a new grill to make the business more presentable, not to mention one that would be able to handle multiple skewers at the same time. We now have some money to spare, so instead of just keeping it, we decided to invest some of it more on the BBQ business.

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